Eden Wayfinder Pitch

The Problem

Customers can see the map, but still have to work out the route.

Current issue

Eden's printed map is useful as a directory, but customers still need to interpret routes, entrances, facilities, car parks and less obvious destinations themselves.

Common friction points

Leisure destinations such as TeamSport and The Attic, including Cineworld and Hollywood Bowl
Car parks, toilets, Customer Services and entrances
Special-access destinations such as Costa inside Next
Visitors unfamiliar with Eden's layout

Live Demo Flow

Three journeys to show in the meeting.

01

Normal store journey

Example: Boots, Primark, Tesco, M&S or Buzz Gym.

Shows the everyday customer journey.

02

Less obvious destination

Example: TeamSport, The Attic, including Cineworld and Hollywood Bowl, or Costa inside Next.

Shows why centre-specific routing matters.

03

Facility or car park journey

Example: toilets, Customer Services, Green Car Park, Orange Car Park or Purple Car Park.

Shows operational and customer-service value.

The Solution

More than a digital copy of the paper map.

Customer Navigation

QR-code starts from known locations
Search by store, category or common phrase
Door-aware routing
Landmark-based instructions
Nearest toilet shortcut
Saved parking location
Printable route sheet

Special Access Handling

Costa inside Next
The Attic, including Cineworld and Hollywood Bowl
TeamSport
External streets and entrances
Car park access routes

Accessibility & Reliability

Larger-text mode
High-contrast mode
Screen-reader announcements
Keyboard-accessible directory
Offline-capable web app
No app-store download required
Basic language framework

Tenant & Marketing Layer

Individual store information pages
Tenant offer placements
Promotional pins
Store-view tracking
Route-request tracking
Opening hours and links structure
Vacant units handled cleanly

Note: the language framework exists, but translations remain prototype-quality. A multilingual public launch would require professional translation and QA.

Management Value

The system can show Eden what the printed map cannot.

Customer-service insight

Where customers scan from
What they search for
Which destinations cause confusion
Failed searches and missing terms

Route analytics

Route starts
Route completions
Route abandonment
QR-location performance

Tenant engagement

Store page views
Route requests per tenant
Offer engagement
Promotional placement tracking

Current Stage

Working prototype, ready for formal validation.

Already working

Core search experience
Centre-specific store data
QR starting locations
Door-aware route logic
Special-destination handling
Accessibility controls
Offline support
Analytics event structure
Feedback and admin tooling

Requires Eden validation

Confirm vacant and coming-soon units
Verify tenant hours, phone numbers, websites and statuses
Complete on-site route audit
Approve QR locations and artwork
Confirm map artwork rights and permissions
Connect production analytics
Choose official domain or subdomain
Complete privacy/data review
Agree maintenance ownership

External Build Benchmark

Why Eden's proposed cost is materially lower than commissioning from scratch.

Commissioning a comparable browser-based centre wayfinding pilot from scratch would usually involve discovery, UX/UI design, map digitisation, routing logic, front-end development, analytics, testing, deployment and project management.

Published UK G-Cloud 14 supplier pricing examples include UX/UI at £660 per day, QA at £750 per day, project management at £850 per day and software development at £900-£1,195 per day.

Source: UK G-Cloud 14 supplier pricing example. This is an indicative procurement benchmark, not a formal third-party quotation.

Indicative external build from scratch £35,000–£75,000+ Before VAT, ongoing support, specialist hardware or platform licensing.

Eden's proposed cost is lower because the core product, centre mapping, routing work, special-access handling, accessibility framework, tenant structure and administration tools have already been developed.

Commercial Options

Two sensible next steps.

Pathway One

Internal validation and adoption phase

£5,000–£6,000

A lower-risk route to formally verify the system internally before public use.

Includes

Prototype review with relevant stakeholders
Store, unit, door and facility verification
Route-by-route QA
QR placement strategy
Tenant-data cleanup structure
Accessibility review
Analytics implementation plan
Admin/update documentation
Public-rollout specification

Internal validation only - no unrestricted public launch included.

Pathway Two

Controlled prototype rollout / public pilot

£9,000–£12,000

A limited public test using selected QR locations, live analytics and real customer feedback.

Includes everything in Pathway One, plus

Production preparation of public-facing system
Selected live QR-code locations
Eden-branded domain/subdomain setup
Live scan, search and route analytics
Customer feedback collection
Selected tenant information and offer surfaces
Further promotional push for stores or centre events after the public prototype is live
Device/browser testing
Controlled support and bug-fixing period
Post-pilot usage report
Recommendations for permanent production system

Controlled public pilot - not the final unrestricted long-term platform.

Route	Indicative Investment	Outcome
External build from scratch	£35,000–£75,000+	Comparable system built externally from zero
Internal validation phase	£5,000–£6,000	Validated system and rollout plan
Controlled public pilot	£9,000–£12,000	Live customer testing, analytics and report

Pathway one validates the system. Pathway two validates the system and tests it with real customers.

Today's Decision

Eden does not need to approve the final platform today.

The immediate decision is whether there is enough value to progress into one of three next steps:

Move into the internal validation phase
Move toward a controlled public pilot
Arrange a formal scoping meeting with Savills, marketing, centre management and operations

Required next steps

Identify the internal project owner
Confirm which budget or department would own the project
Permit formal store and route verification
Select the preferred pathway
Request a written scope and commercial proposal

Which route feels more appropriate for Eden at this stage?

QR-based wayfinding built specifically around Eden.